Market & competitor monitoring
Track your market share in your vertical
Track the strength of your brand and predict your market share. Share of Search shows how often people search for your brand compared with competitors, which directly reflects brand awareness and future sales.
Key features
Brand strength measurement
Find out whether your awareness (upper-funnel) campaigns really work and whether your brand is growing.
Market prediction
A high share of search (SoS) is a strong indicator of future growth in your real market share.
Trend detection
Follow shifts in demand and competitor activity in real time, including new players entering the market.
Long-term view
Six-month moving averages filter out short-term swings and reveal the real market trends.
Part of a reporting and brand monitoring platform
Share of Search is one of three modules in our brand monitoring platform. Alongside it you can get Share of Voice (tracks competitors' media coverage and advertising activity) and AI Spotlight (measures your brand's visibility in AI model answers).
Together, the three modules give you a complete picture of your brand and your competitors: one place for your overall visibility instead of three separate tools.
Want to know more? Try the demo or request a quote.