DataPancakes

    TURNKEY SERVICE

    Cashback programs

    Turnkey cashback campaigns, from the microsite to the money in your customer's account

    We handle your cashback campaign from start to finish. We prepare the campaign website and terms, provide customer support, validate every claim and detect fraudulent registrations. We can also pay the money directly into customers' bank accounts. You focus on sales; we take care of the rest.

    Request a quoteHow cashback works
    • End-to-end campaign management
    • Every claim checked
    • Direct bank account payouts available

    What a cashback program is and why it works for brands

    Cashback is a promotion in which customers buy a product, register their purchase and receive a predetermined amount or percentage of the price back from the brand. Unlike an across-the-board discount, it does not affect recommended retail prices or retail partners' margins. The manufacturer launches and funds the promotion, leaving the sales channel unchanged.

    Boost sales without pressure on prices

    You do not need across-the-board discounts or to disrupt retailers' pricing. Only customers who submit a claim receive a reward.

    Data directly from customers

    Find out who actually buys your products, where and for how much, including the retailer, model and purchase date. We can also add a custom questionnaire to registration, for example asking where customers heard about the brand or promotion. You gain direct customer data you would not normally have access to.

    Your budget under control

    You pay only for claims that are actually submitted and approved, not estimates. Cashback amounts can also vary by model, retailer or promo code.

    Encourage product reviews

    The promotion can invite customers to write a review where they bought the product, helping you collect reviews at key retailers.

    How cashback works, step by step

    For the end customer, the whole process takes just a few minutes. We handle everything else behind the scenes.

    1. 1

      Product purchase

      The customer buys an eligible product from a participating retailer during the promotion.

    2. 2

      Registration on the campaign website

      They complete a form on the campaign website with their contact details, product model, place and date of purchase, price and bank account details for payment.

    3. 3

      Proof of purchase

      They upload a photo of their receipt or invoice, the serial number label on the product itself and, if required, a screenshot of their review.

    4. 4

      Automatic confirmation

      An email immediately confirms that we have received their claim, so the customer knows where things stand.

    5. 5

      Claim validation

      We check the accuracy of the details, the validity of the proof of purchase, cashback eligibility and any promo code. If anything is missing, we ask the customer to provide it.

    6. 6

      Payment to a bank account

      Once approved, we can pay the cashback directly into the customer's bank account. We notify them by email when the money has been sent.

    Everything we take care of for you

    We build your cashback program from the ground up. You do not need your own developers, legal copy or extra customer service staff.

    Campaign website on a dedicated domain

    We build a complete microsite on a domain registered for the campaign, including an explanation of how it works, eligible products and retailers, a registration form and FAQs. We always match the website to your brand's visual identity so it feels like a natural part of your communications.

    Campaign terms and legal copy

    We prepare the full cashback terms and privacy information so the promotion meets its legal requirements and customers know exactly what they are signing up for.

    Custom registration form

    A form tailored to your campaign, covering customer and product details, place and price of purchase, document uploads and bank account details. We can also add a custom questionnaire to help you learn more about customers, such as where they heard about the promotion or what influenced their purchase.

    Customer support

    We set up phone and email support. Customers have somewhere to turn when they need help, without adding to your customer service team's workload.

    Validation of every claim

    We check that the information is accurate, the documents are valid and the customer is genuinely eligible for cashback.

    Fraud detection

    Our fraud screening system checks for duplicate documents, repeated serial numbers, inconsistent information and attempts to misuse promo codes.

    Automated email communication

    Customers stay informed at every stage: claim receipt, requests for missing information, approval and payment notification. We create email templates that match your brand's visual identity and tone of voice.

    Eligibility limited to selected retailers

    We define which retailers qualify for cashback and which do not, and check that proof of purchase really comes from a participating retailer.

    Promo codes

    We can include promo codes that give customers higher cashback, typically shared by influencers you work with. We check code validity and misuse, while you can see how many registrations each code generated.

    Product reviews

    We can encourage customers to write a review where they bought the product. We then verify the review screenshot as part of the approval process.

    Integration with your systems

    We can validate information against your internal data using an export or another form of integration. This helps us identify nonexistent serial numbers and products outside the promotion.

    Customer payouts

    We can pay cashback directly into customers' bank accounts. If you prefer to handle payments internally, we supply the payment data in the format you need.

    Mechanics beyond classic cashback

    Cashback can be combined with competition mechanics to give customers another reason to register.

    Every nth registration wins

    A gift for every hundredth registration, a bonus for the first hundred participants or an instant win: we tailor the mechanics to your objective.

    Prize draws

    We draw winners of higher-value prizes from all valid registrations. We handle the draw, including record-keeping and contacting the winners.

    Physical rewards

    Alongside cash, we can also dispatch physical rewards, from small gifts to grand prizes.

    Multiple campaigns at once

    We run multiple campaigns simultaneously, including those with overlapping dates or products. The system identifies which promotion each claim belongs to and prevents duplicate claims.

    Tiered cashback amounts

    The reward amount can vary by model, purchase price, retailer or promo code used.

    We run cashback programs for leading brands

    We run cashback campaigns for home appliance and consumer electronics manufacturers including LG, Whirlpool and Beko. Cashback has proved particularly effective in these sectors, with higher-value purchases, longer decision-making processes and a need to maintain recommended retail prices.

    LG
    Whirlpool
    Beko

    Why trust us with your cashback

    25+ years in e-commerce

    Datapancakes is backed by ACOMWARE s.r.o., a Czech agency with more than 25 years of experience in e-commerce and digital marketing.

    One point of contact

    One provider handles your website, legal copy, support line, validation and payouts. There is no need to coordinate three agencies.

    Meaningful campaign analysis

    We do more than build your website. We can analyze campaign data to show which retailers, products or influencers actually generated registrations.

    No extra workload for your team

    We handle customer questions, document checks and communications. The promotion does not add to your customer service team's workload.

    Acomware
    25+
    years of experience
    200+
    clients
    CZ
    based in Prague

    How we work together

    1. 1

      Initial consultation

      We discuss the campaign objective, product range, budget and launch date.

    2. 2

      Campaign mechanics proposal

      We propose cashback amounts, terms, participating retailers and any additional mechanics.

    3. 3

      Preparation

      We build the campaign website and form, draft the terms, set up email communications and establish customer support.

    4. 4

      Launch and management

      The campaign goes live. We validate claims, communicate with customers and pay out cashback.

    5. 5

      Campaign analysis

      We provide data on registrations, retailers, products and the performance of individual promo codes.

    Frequently asked questions

    Ready to launch your own cashback campaign?

    Get in touch. We will discuss your campaign objective, propose the mechanics and prepare a tailored quote. Pricing depends on the scope of the promotion.

    Request a quote[email protected]