Market & competitor monitoring
Find out how many customers AI assistants are taking from you
Ranking first in SEO no longer guarantees traffic. Shoppers look for products through AI models such as ChatGPT or Claude, and Google is responding by rolling out AI Overviews. If AI doesn't mention you, you don't exist for a new generation of customers. AI Spotlight shows you exactly why the algorithms ignore you and gives you the precise data you need for an effective GEO strategy.
Key features
Revenue protection
We show you the specific queries where AI ignores you and sends shoppers to your competitors.
Your position in the AI ranking
See exactly where your brand ranks among competitors (for example #2 of 8) in each AI model. No abstract percentage, just a clear position you want to improve.
Traffic leak detection
We find out which other websites AI models link to instead of yours.
Reputation check
We catch early the context and sentiment in which AI talks about your brand.
Tracking over time
Follow how your position in AI answers changes month by month. You see right away whether the changes you made are working.
Negative mention overview
The report shows when and in what context AI talks about you negatively, so you can react before incorrect information spreads to thousands of users.
AI models we track
Part of a reporting and brand monitoring platform
AI Spotlight is one of three modules in our brand monitoring platform. Alongside it you can get Share of Search (tracks your market share in search) and Share of Voice (tracks media coverage).
Together, the three modules give you a complete picture of your brand and your competitors: one place for your overall visibility instead of three separate tools.
What else we can do for you
Add-on serviceOutrank competitors in Google Shopping with better product data
Beyond monitoring, we also use AI to actively improve the data quality of your product feed. Better data means better visibility in Google Shopping, higher relevance and more clicks.
We don't touch your primary feed. We upload the improved data to Google Merchant Center through a supplemental feed, so your original source stays untouched and every change can be rolled back at any time.
Product title
We extend product titles with additional relevant keywords that customers actually search for.
Product description
We add the information the description is missing and extend it with general keywords related to the product.
Product highlights
AI generates the product's key benefits for the product_highlight attribute: bullet-point benefits that Google shows right in the listing.
Color
AI identifies the product's color and adds it to Google's dedicated color attribute.
Material
We identify the product's material and add it to the material attribute.
Pattern
If the product has a pattern (Google recommends it for furniture, for example), we add it to the pattern attribute.
Want to know more? Try the demo or request a quote.