Question 1

How long does setup take?

Accepted Answer

We connect your ad accounts (Google Ads, Meta, GA4 and local platforms such as Sklik or Heureka) within 3 business days. In most cases all we need is an API token. You don't need a developer; you can handle everything yourself.

Question 2

Which data sources do you support?

Accepted Answer

In the reporting app we combine GA4 data with cost data from dozens of local and international platforms.

In Share of Voice, our competitor monitoring app, we pull data from Google, Meta and TikTok.

Question 3

Do you offer a trial or a demo?

Accepted Answer

Yes, a demo environment is available at demo.datapancakes.com/en.

Question 4

My agency already sends me reports. Why should I pay extra?

Accepted Answer

Datapancakes is your independent view: you see performance without a filter. With the Share of Voice module you also see how your competitors are doing in the advertising space. The app answers a question every manager asks at some point: I see a drop in the data, so is it just me, or the whole market?

Question 5

We currently report like this…

Accepted Answer

Great, that means you take data seriously. Our question is: how much time does your team spend preparing that data? And does your report include market data, such as brand search volume and competitor activity? If not, we don't replace your process; we add what's missing. And if it does, we're happy to look at your setup and show you where Datapancakes saves you time or adds context.

Question 6

Why isn't an in-house Looker Studio or Power BI report enough?

Accepted Answer

Looker Studio is a great tool, and with AI you can now build a report even without an analyst. The problem isn't the tool, it's the data. For all the numbers in one place to make sense, every source has to be perfectly prepared. And above all: Looker Studio can't give you data you don't put into it yourself.

You simply can't import market demand, your brand's search volume or competitors' moves in the advertising space into Looker. Datapancakes collects and maintains this data. That's something no AI will do for you.